146 West 57th Street, suite 33D
New York, NY 10019
Contact: Barbara Carver
SPORTS LINE ACTIVATES THE RELEASE OF DRUGS WHICH CAN ENHANCE A PLAYER'S
PERFORMANCE AND THE AUTHORITIES CAN'T BAN”
- Lisa Pamintuan, President of New York College of Health Professions
NY (MAY 22, 2006): New York College of Health Professions announced
today that it has received an exclusive license on a patented, new
line of clothing and accessories that provide the benefits of acupressure
to specific points when in contact with the body. This product line
is so easy to use that it can be self administrated by the wearer
during sports activities.
and Acupressure have been used for thousands of years and are well
known in Traditional Chinese Medicine. Both have been shown to produce
chemicals in the body that allow a person to either relax or become
energized. “We now have the ability to apply this to lines of
clothing” says Donald Spector, Chairman of the Board of Trustees
of New York College of Health Professions, and well-known inventor.
”While the application in sports is obvious, these clothing
and accessories can also be used to reduce motion sickness, help in
weight reduction and assist in smoking cessation,” says Spector.
The means of attaining the natural drug release is by putting small
seeds in the right places. When the consumer presses on these points
they are basically practicing the most basic technique of Acupressure.
“We are not going to say that this is as effective as our licensed
professionals that the College trains to become practitioners of Acupuncture
or Acupressure” says Lisa Pamintuan “but there should
be a noticeable effect in many cases.”
it’s the ninth inning, the score tied, you are one run up but
bases are loaded with no outs. I wouldn’t want to be the pitcher,”
says Lisa Pamintuan, who years ago played at Wimbledon and the U.S.
Open and is now President of New York College, the 25-year-old pioneering
institution of Holistic Health (www.nycollege.edu). “However,
hopefully, our baseball cap will make situations like this a little
easier. All athletes look for ways to enhance their performance, whether
on the field or the tennis court. I wish I had worn this line of clothing
when I was playing at Wimbledon as a 16 year old. I would have been
able to press the acupressure points in the clothing, like my sweatbands,
and I would have been able to be either energized when I was tired,
or relaxed when it was a tight match.”
The College will be launching the clothing and accessories line under
the brand name MyChi™ but is also expecting that major apparel
companies will license its technology. “We are moving forward
to the market, but our primary business is in offering undergraduate
and graduate degree programs, not selling clothing. We are hoping
that companies like Nike, Reebok, Champion, Russell, Adidas and other
major sportswear companies will see the value of the College’s
technologies,” says Lisa Pamintuan.
Acupressure is also good for relieving pain this product will be great
for the weekend warrior as well as the professional athlete. Whether
addressing young athletes or seniors this line will have broad usage.
The College also sees the line extending to recreational sports such
as golf which opens the market to brands like Polo, Sean John, Calvin
Klein and department store and mass merchandiser brands.
Spector previously licensed Real Boxer, the highly successful house
brand of men’s wear to Wards several years ago. “The College
believes that MyChi and its new technology will not significantly
increase the cost to the consumer, but will provide a long list of
benefits. We think that our approach to having the College join with
those in consumer product industries is a win/win, especially for
the consumer who will learn to press all the right buttons,”
says Donald Spector.
MORE INFORMATION, PLEASE CONTACT: BARBARA CARVER AT (516) 364-0808
ext. 222 OR VIA EMAIL AT firstname.lastname@example.org