146 West 57th Street, suite 33D
New York, NY 10019
Contact: Barbara Carver
2… DOUBLE DARE YOU
“Bet You Can’t Bust Our Balzac”
The hundred-million dollar brand that started with the controversial
slogan “Bet You Can’t Bust Balzac” at MTV Spring
Break, is back stronger and better than ever!
After 15 years Balzac Balloon Balls have become a
classic in the toy industry. An industry that has seen most products
come and go as the kids and their relevance become older. “Balzac
is not that kind of toy line,” says Don Spector, inventor of
Balzac and Chairman of Innovation Fund LLC (www.innfund.com). It is
always fun to play with and puts a smile on everyone’s face.
Balzac Balloon Balls and Balzac products have sold millions of units
around the world.
First introduced by a 14 year old girl, Mary Rodas, “Balzac
goes longer than that battery bunny… it just keeps going and
going” she commented recently. Mary, who was admitted to the
Hispanic American Hall of Fame for her work in developing this multi-million
dollar sensation, is now 30 years old and a Mentor in the Scholastic
“Anyone who has visited DisneyWorld during the last decade always
comes back with stories about the big, bright, colorful balloon balls,”
adds Mary, who was known as the ‘teenage toy tycoon’ in
the 90’s and is currently appearing in a special feature on
the History Channel. “I guess while it’s sad to see the
toy industry in the doldrums both from a stock and consumer point
of view, eventually it will come back and have another renaissance.”
Balzac 2, the next evolution of this enduring product line, is stronger
and will last longer. It retains the fascination and properties of
the original balloon ball, but will have some special properties,
such as being able to stay tighter, stronger and retain its bounce
longer thanks to a new patent pending technology developed by Innovation
Fund, a world leader in technology development. It is a little heavier
for use outdoors, and has these incredible spins that will make it
a great product as well as a teaching product for other sports. Balzac
2 will also be incorporated in racket kits and a larger line than
the original Balzac product array. While Balzac normally uses its
own name as the license, it has Disney licenses and has had Marvel
characters including Spiderman, Ninja Turtles and many other licenses.
Balzac has also been a large premium item for companies like Hungry
Jacks (Burger King, Australia) to Microsoft and many in between.
The company expects Balzac 2 to enter the final stages of development
and production in 2007and be in a full rollout in 2008. “While
remaining a staple in the industry, the Brand has been under marketed.
However now, with new properties, we expect a major revival of this
classic toy that has generated over 100 million dollars in sales”
said Spector. “It’s ‘Dejà Vu’ all over
again, to quote Yogi Berra.”
Innovation Fund LLC owns proprietary technologies
from Computer and Satellite technologies to Consumer products and
Entertainment properties. It licenses to or joint ventures with Fortune
500 companies and is a worldwide leader in innovation.
INFORMATION, PLEASE CONTACT: BARBARA CARVER AT 516 921-3100 OR VIA
EMAIL AT email@example.com